By Warrick Sears

What is branding?


There’s 1000s of different answers to this question, not to mention countless essays, books and lectures. David Brier  commissioned this simple explanation of what branding is.

I appreciate the simplicity, but do you agree?

The word ‘genius’ getting bandied about does make me a little nervous as I think good branding shouldn’t feel elevated and hence doesn’t need genius. Just a good understanding of who your company is and what it stands for and a little originality.

What did make me smile is the piece at 1:35 where the graphics form a crescent and the voice over says ‘For something nobody ever thought of before. It made me think of one of my favourite print ads.




By Warrick Sears

How great logos happen

Even the humble logo needs a great idea behind it. No idea. Not an effective logo.

Aaron Draplin from Draplin Design Co. takes us through the process behind what makes a great logo. Get a great insight into how a good designer thinks about solid logo design that works hard for the client.

What does your logo say about your company?