Drug Aware: Drug Driving Test Campaign

With the advent of a new drug driving test, the police wanted to make the public aware that if they drove on drugs they would get caught.

We took the message to the public with an integrated campaign covering online, in-venue posters, newspaper and street press plus an interactive billboard in the middle of Perth’s party district.

See how the ‘Big Brother’ interactive billboard engaged Perth’s nightlife.

Click to see full size poster and press ad.