By Warrick Sears

Will a machine take over your job?

Here’s a piece of fun with some serious consequences.

The lovely people at have come up with an online calculator that predicts the chance of your job becoming automated in the future. Try it out for yourself.

On the positive side your tax accountant is 98.7% certain to be spending more time at home with the kids. On the negative, the chance of your ex’s divorce lawyer ceasing their shake down of your bank account is only 3.5%. Weirdly enough the judge that rules you’ll have to hand over half of everything is 40.1% likely to be some form of AI.

The good news (Or is it bad, I can decide?) is that those in the creative industries have a very low chance of ever being replaced by a machine.

Now this is all a bit of harmless fun, but it does raise a very real question about employment in the future. Manufacturing is on the way out and we as a society will need to figure out how to keep a large chunk of our workforce employed or at the very least happily occupied.

If you want to put it into a near future perspective imagine this – in the next decade or so 3D printing will do most of our manufacturing. The US, UK, Europe and Australia have already outsourced most of our manufacturing to China. But what happens to the millions upon millions of Chinese workers when we are printing our new iPhone 16 at home?

The solution is creativity. Someone will still need to devise the blueprint and 3D model the printer uses to manufacture the product. Someone will still need to write the script for the movie/TV show/game to keep the masses entertained. Our intellectual property will take on new value and credibility.

I’m not sure if am at the point of welcoming our new mechanical overlords just yet, but if there is one thing you can be certain of is that nothing ever stays the same.

By Warrick Sears

What is branding?


There’s 1000s of different answers to this question, not to mention countless essays, books and lectures. David Brier  commissioned this simple explanation of what branding is.

I appreciate the simplicity, but do you agree?

The word ‘genius’ getting bandied about does make me a little nervous as I think good branding shouldn’t feel elevated and hence doesn’t need genius. Just a good understanding of who your company is and what it stands for and a little originality.

What did make me smile is the piece at 1:35 where the graphics form a crescent and the voice over says ‘For something nobody ever thought of before. It made me think of one of my favourite print ads.




By Warrick Sears

How great logos happen

Even the humble logo needs a great idea behind it. No idea. Not an effective logo.

Aaron Draplin from Draplin Design Co. takes us through the process behind what makes a great logo. Get a great insight into how a good designer thinks about solid logo design that works hard for the client.

What does your logo say about your company?

Will a machine take over your job?